Goal: 

Support fall sales of UWorld’s 3-Day Live Review by positioning it as a solution to key nursing program needs and gaps in student success.

Framework:

Work on a cohesive B2B campaign across web, social, and sales materials that positions the Live Review around the needs of nursing programs.

My Contributions:

Pain point identification (alongside PMM), Google Scholar trends (alongside PMM), campaign pillars (in copy), blog content reframing, social copy, website copy, email copy

Tone:

Credible · Confident · Direct · Solutions-oriented