Goal: 

Expand UWorld Nursing from an NCLEX-focused prep product into a brand students can connect with throughout nursing school.

Framework:

Position UWorld’s in-house expert nurses as recognizable peers students can relate to, learn from, and rely on through relatable positioning and new mediums of engagement.

My Contributions:

Landing page copy, email copy and strategic tonal updates, social media ideation, YouTube script writing, interviews, collateral

Tone:

Relatable · Approachable · Encouraging · Conversational